Leveraging long years of successful top management and brand management experience in both continental Europe and Asia/Pacific as well as an unmatched network within the cosmetics industry enables the Spatana team to provide its clients a reliable and prospective basis for future expansion efforts in EMEA countries. An extensive experience in multi-cultural management of key managers at Spatana assist medium sized as well as global cosmetic enterprises in a most cost efficient and effective way to approach unknown territory and to build sustainable business relationships with retailers and distributors or to establish functioning local regional subsidiaries.

 

Handling international business expansion with caution is a prerequisite to avoid risks or even total failure. The ambition to enter Asian or the European markets requires high financial investments and binds valuable internal resources.

 

The success depends largely on the in-depth knowledge of the target markets, the choice of the right go-to-market strategy and last but not least the appropriate trustworthy local partner or advisor.

 

Gaining suitable market data and insider information in foreign territories is difficult, networks which could be tapped for background information are usually not established and the translation and analysis of local information sources is expensive. The evaluation of potential cooperation partners or contracted business partners is only possible after an extended period of time.

 

Spatana is exactly addressing the above needs and provides comprehensive market research papers and feasibility studies, develops and assists in implementing market entry strategies, executes the search for suitable distribution or Joint-Venture partners and last but not least offers project management services for the establishment and operation of local subsidiaries